Salwa Afifi

Mission

To make a change in people’s attitude, mentality and behaviors by increasing their self-awareness, developing their skills through coaching & training, in addition to sharing good manners and spreading positive concepts via different channels of communication, not only in Egypt, yet regionally and globally.

Educational Background

Salwa Afifi is the founder and CEO of SA Consultancy Corporation for training & development. She is a certified Etiquette Consultant from The International Association of Professional Career College (IAP), a member of the International Association of Professional Etiquette Consultants, a certified Executive Coach from the American Board, & Organizational Business Assessor & business coach from EunoiaLeadership, Sweden,  a certified Training Consultant from HRCI – UK, NLP Master Practitioner from the American Board of NLP, Time Line Therapist from the American Board of TLT^TM, Neuro-Semantics Master Practitioner from the International Society of Neuro-Semantics, Emotional Freedom Healer from the Association for Comprehensive Energy Psychology, Hypnotherapist from the American Board of Hypnotherapy, and Pranic Healer from the Pranic Healing Foundation of the Philippines.

Salwa was graduated from the Faculty of Arts in English Literature & Culture, from Ain Shams University in 1989. She acquired the Diploma in Total Quality Management from the American University in Cairo in 2002, and MBA from Columbia Southern University, USA.

Business Career Background

Salwa Afifi has over 27 years of corporate work experience in Egypt and the Gulf Region. She occupied different positions in Training, Human Resources, and Business Consultancy & Development in reputed organizations; Bbusinesss, TVET Reform Project of the European Union (EU), (Horest & Tradcom ETP), the Specialized Satellite Group, Clinical Services Improvement (USAID), Pennel Kerr Forster, Lebanese Broadcasting TV Channel, Radio Kuwait, and Alahli Bank of Kuwait.

Salwa had even worked when she was still a university student and during summer vacations, she had worked in Mantech Computer Systems and joined Nissho Iwai Corporation, Japanese Company in Kuwait. This has qualified her to get a good job directly after graduation.

Coaching & Training Services

As a passionate freelance Coach and Training Consultant, she has excelled in providing professional integrated services in Personality traits assessment, personal development, training and coaching for individuals and corporate. She has trained and coached hundreds of individuals, employees and managers in ministries, governmental authorities, and private-sector enterprises in Egypt and the Gulf Countries.

Partners of Success:

As a passionate freelance Coach and Training Consultant, she has excelled in providing professional integrated services in Personality traits assessment, personal development, training and coaching for individuals and corporate. She has trained and coached hundreds of individuals, employees and managers in ministries, governmental authorities, and private-sector enterprises in Egypt and the Gulf Countries.

Areas of Expertise & Services

Salwa is specialized, certified and experienced in the following areas of transformational coaching, training for personal and professional development:

Social Contribution

As a believer in the importance of social responsibility and community contribution, Salwa continuously participates in social activities of Rotary, Inner Wheel, Victoria College, NGOs, etc.

As an expert in her field, she has been hosted as a public speaker in different events and conference, as well, she has been interviewed on many television and radio programs;